The project
BESTA?
A slightly crazy idea born in the middle of lockdown back in 2020, which brought more than 70 Italian communication agencies into a FIFA tournament on PlayStation to fight COVID in support of the Italian Red Cross, and later in support of Save the Children for aid in Ukraine. To crown the best agency in Italy. On the PlayStation.
In 2024, after 4 editions of FIFA, we decided to CREATE a video game that directly involved every employee of the participating agencies instead of a single champion, again in support of Save The Children, to help fund aid for Gaza.
Besides the agencies, many partners have supported BESTA over the years: CREBS, Foorban, Agenzia Stanca, NotJustAnalytics, Insulti Lumiosi, Streetvox, and the institutional ones ADCI, UNA, Touchpoint, Youmark.
2024
2023
2022
2021
2020
