The challenge
What if the premiere of a series became an event to live, not just to watch? The debut of IT: Welcome to Derry was the chance to answer that question. A screening is usually watched in silence; here it had to be an experience to share with the people waiting for the series.
The idea
We organised an exclusive preview at Notorious Cinema Merlata Bloom, turning the screening into a shared moment. Alongside the screening we added a special episode of Non Aprite Quella Podcast with Jake La Furia as guest star, directly involving the podcast’s community: the guests weren’t just spectators, they were part of the evening.
The result
We handled the production of the event and the influencer engagement. The preview became an event to take part in and talk about, tied to a community that talks horror every week.
