The challenge
Supporting the launch of Talk to Me, A24’s supernatural horror, with a digital strategy that could bring out the film’s most distinctive elements. The goal was to reach horror fans, fuelling curiosity and conversation around a story that plays with the line between the world of the living and the world of the dead.
The idea
We developed a dedicated social strategy for the film, creating content designed to tell its narrative universe and bring out its atmosphere. Alongside it we ran an influencer strategy, to amplify the communication through voices and communities in tune with the horror genre.
The result
A digital presence built around Talk to Me’s horror identity, bringing out the film’s themes and atmosphere through social content and influencer marketing. A strategy designed to spark the audience’s curiosity and support the film’s release.