The challenge
A horror film reaches the right audience only if someone that audience trusts is talking about it. The Exorcism of Emma Schmidt – The Ritual needed a communication strategy to accompany it at every stage, from pre-launch to post-release, and credible voices to spread it.
The idea
We built the film’s whole communication strategy, with a targeted creator activation: profiles chosen because their communities were already close to certain stories and certain fears. Among them: Elisa True Crime, Non Aprite Quella Podcast, Direful Tales, Bouquet of Madness and Casi Umani Podcast.
The result
The film was supported throughout its journey, from pre-launch to post-release, with creative, advertising and influencer strategy working together. We managed the entire communication strategy.
