The challenge
Telling the story of fashion without catwalks: that was the starting point of Whizy Wagon. It needed an idea and a place that could bring fashion closer to people who live Milan every day, in a light, participatory way.
The idea
We turned a tram into Whizy Wagon, a journey on the move full of tips and insights about fashion. On board were Jadezzzzz and Francesca Busi, Simone Furlan with his style advice to make shopping even more magical, and Margherita Devalle collecting interviews and stories straight from the people who got on. No catwalks: gadgets to collect, outfits to share and even predictions of the future.
The result
Whizy Wagon turned the tram into a place to experience and talk about, where fashion was discovered while travelling. We came up with the concept, produced the event, handled branding and digital, and managed the talents.
