The challenge
Smartness is an Italian company that helps hotels, B&Bs, holiday homes and property managers run their business better and earn more. At TTG Rimini 2026 it had to introduce itself to new clients and collect leads. At a fair where every stand talks about hospitality, it needed a place where people would actually stop.
The idea
The brand’s payoff is “Take your property to the top”, and we decided to take it literally: the stand became a mountain to climb. A cosy mountain hut where people could stop and get to know Smartness, snow bar included. The message came across as an experience to live before being something to read.
The result
We came up with the concept and the renders of the stand, and we took care of producing the merchandise.
