The challenge
The X Factor 2026 press conference had to make the same impact as the show it was presenting. A venue had to become a Sky Original world, where every moment, from the guests’ arrival to the start of proceedings, kept the timing of a live event.
The idea
We started by choosing the venue and designed the whole experience, from the welcome to the set-up. The space became an environment consistent with the Sky Original universe, looked after down to the last detail. Content and set design were conceived together, so the atmosphere could be felt from the entrance all the way to the stage.
The result
From the welcome to the set-up, everything ran on time, without a false note. We also managed the event live, so that the experience we had designed really worked under the spotlight.
