The challenge
The return of the European cups is always a special moment for Sky, which covers them exclusively. It called for an evening worthy of that story, able to bring together talents, Sky Sport presenters, press and guests from the Sky world before the show started again.
The idea
We brought European football to Villa Necchi, in an evening that combined the villa’s elegance with the energy of sport. At the centre of the stage were three historic cups, won by Milan in 1989, Roma in 2022 and Atalanta in 2024, all protagonists of this year’s European matches alongside the other Italian clubs. The cups lit up the atmosphere and gave everyone a reason to get together.
The result
The evening brought talents, Sky Sport presenters, press and guests of the Casa dello Sport together at Villa Necchi. From choosing the venue to the event experience, we looked after every step, from the concept to the content.
