The challenge
“What’s next?” is the question that comes naturally when you think about the next TV season. Sky and NOW had to answer it by bringing together very different content, stories and languages under one recognisable thread. Presenting the titles was not enough: the evening had to make people feel what was new.
The idea
We answered the question with a show. At Teatro Gaber in Milan, with the energy of Fabio Caressa and many talents, the season presentation became a real show. Afterwards, the evening carried on with guests, talents and friends of Sky in the courtyard of Palazzo Reale.
The result
The evening told the story of a season full of new original productions, big comebacks and innovative projects, moving from the stage of the Gaber to the party at Palazzo Reale. We handled the production of the event and the concept that held the two parts of the evening together.
