The challenge
Communicating the values of Calvin Klein’s new Pride capsule collection, going beyond the product to give visibility to a message of equality, inclusion and safety for the LGBTQIA+ community.
The idea
Taking the brand’s message into urban space through an unconventional activation, with wild posting and murals. A visual presence that turned the city into a space of expression and celebrated the freedom to be yourself.
The result
A street marketing campaign that gave visibility to the Pride capsule collection and to Calvin Klein’s message in support of equality and the LGBTQIA+ community.
