The challenge
Building a consistent, recognisable digital presence for Alessandro Oteri, bringing out the brand’s identity through communication that kept continuity across digital channels, advertising and live experiences.
The idea
An integrated approach to communication, combining social media management, community management, customer care and targeted advertising campaigns. Alongside these came initiatives and events, to turn the brand’s values into real opportunities to connect with the public.
The result
A 360° communication strategy that helped make Alessandro Oteri’s digital presence consistent, connecting content, campaigns and activations.
