The challenge
For Lucca Comics & Games 2021, Patreon wanted to get closer to the cosplay community and highlight the platform’s role in supporting independent creativity. The challenge was to make the bond between artists and supporters tangible and accessible, bringing the Patreon universe into one of the most important events for pop and creative culture.
The idea
Turning the frescoed rooms of Villa Bottini into Villa Cosplay, a space dedicated to creativity and the cosplay community. A project that combined event concept and production, a digital campaign, digital PR and live social content, to tell the story of Patreon’s presence at the event and show artists and patrons the opportunities the platform offers.
The result
In Lucca, Patreon found a physical and digital space to meet the community, explain its model for supporting creators and celebrate the creativity that drives the world of cosplay.
