The challenge
Telling the story of a long-standing online dating brand on social media, one able to evolve with the changes in society and the new needs of singles. The challenge was to keep communication recognisable and relevant, in a sector where authenticity and the relationship with the community are central.
The idea
Social channel management based on content and copy designed to speak to singles with a close, engaging tone consistent with Meetic’s identity. The work combined social media management and community management, building on the dialogue with the audience.
The result
An ongoing social presence, designed to strengthen the relationship between Meetic and its community and to accompany the brand in a contemporary account of online dating.