The challenge
Strengthening Città del Sole’s digital presence, bringing out the brand’s identity and building an ongoing relationship with its community. The goal was to combine communication, listening and marketing in a strategy that could accompany the audience along its whole relationship with the brand.
The idea
We supported Città del Sole with integrated management of its social channels, handling content creation and management, community moderation and customer care. To support the summer launch, we also contributed to the influencer marketing campaign, involving family-oriented creators such as Famiglia Nomade and The Travelling Golden Family, alongside performance marketing initiatives.
The result
A coordinated digital presence, bringing together communication, audience relationships and marketing goals. The summer campaign broadened the brand’s story through creators in tune with its values, strengthening the dialogue with families.
