The challenge
A social network built on wishes: Wishew combines social posts with personal crowdfunding, so that whoever posts a dream can make it come true with the help of others. A new idea needs to be understood fast, especially while its community is still forming. The brand already had a visual identity, but it needed a voice to introduce itself.
The idea
We started from what was already there. We developed the brand’s visual identity and brought it to social media with static and video content. Meanwhile we built the strategy to tell Wishew’s story, so that every piece of content explained part of the project.
The result
We supported Wishew in the early stages of its launch, when every new user counted. We looked after the relationship with the community from the start, while it was taking shape. We handled identity, content, strategy and community management.
