The challenge
Telling the story of the Salesforce World Tour in Milan in real time, with an experience that could go beyond the physical boundaries of the event. The goal was to connect attendees at the fair with the remote audience, offering a lively account that was accessible online too.
The idea
We conceived and produced a live-streamed radio, setting up a radio studio inside a branded glass box. A distinctive set piece, designed to become the operational heart of the activation and the technical hub broadcasting the event’s content live.
The result
A hybrid format that turned the story of the event into a shared experience, connecting the audience at the fair with listeners at home. The live radio brought together physical presence and digital listening, increasing participation and the visibility of the Salesforce World Tour.