The challenge
Supporting the digital launch of Terrifier 3, turning the wait for the new chapter of the horror saga into a phenomenon that could engage and mobilise the audience. The goal was to build a recognisable social presence, fuel the conversation around the film and support its cinema release.
The idea
We conceived and supported the digital strategy of the launch, creating original content, reels and copywriting. We managed the community with constant moderation, before and after the film’s release, and developed advertising campaigns on Meta with a specific focus on awareness and conversion.
The result
Terrifier 3 grossed over €3 million at the box office, confirming itself as one of the horror phenomena of the year. An engaged, satisfied community and a digital strategy that helped carry and amplify the film’s success in cinemas.
Numbers
