The challenge
When a brand of custom neon signs opens a temporary store, cutting a ribbon isn’t enough. Insulti Luminosi needed an opening with its own character, one that would get people talking and bring its followers together. It had to be a party that felt like an experience, not a ceremony.
The idea
Insults and lights, the perfect couple? For us it’s a yes. We created the space and turned the opening into an exclusive, invitation-only experience, with a party where set design, food & beverage and gamification worked together. In the middle of the store, a wheel of fortune with prizes for the guests.
The result
We took care of everything: set design, food & beverage, in-store gamification and the whole invitation and entry system. The result was an activation that combined physical experience, entertainment and community.