The challenge
How often do you see a piece of clothing on the street and never manage to find it again? Whizy was born to solve that, but a new brand needs a name, an identity and a voice before asking for trust. We had to build them from scratch, speaking to an audience aged 20 to 40 made up of two very different generations.
The idea
We built everything around one gesture: “shop with magic”. The smartphone becomes the magic wand of shopping, and the experience comes down to three steps: snap, choose, buy. The younger generation, at ease with technology, was meant to spread the content; the older one, with more spending power, to carry the brand towards the people who buy the most.
The result
We named the brand and designed its branding, its marketing and brand strategy and its social media presence. Whizy was born with a clear promise and a recognisable language.
