The challenge
Waiting for the debut of the second season of The Last of Us, fans needed a way to live the series before watching it again. A marathon is a classic for anyone waiting for new episodes, but here the goal was different: to make people feel inside the series.
The idea
We turned the marathon into an immersive experience, where fans didn’t watch The Last of Us but walked through it. From the choice of venue to the design of the spaces, every element was conceived to take the audience straight into the heart of the series’ world.
The result
We followed the project from the idea to the event itself, handling concept, design, venue and production. The wait for the new season became an experience to live in person.
