The challenge
The launch of Lord of the Flies on Sky and NOW needed a face that could speak to a young audience, with a credible link to the series. Golding’s novel is a classic, and it had to be told in a language that sounds natural today. The challenge was to bring two worlds together: the world of the series and the world of music listeners.
The idea
The link was already in the title: the rapper Kid Yugi has a track named after the novel. We started from there and chose Kid Yugi as the promotional face of the series, in a collaboration born from a genuine common ground rather than a forced pairing.
The result
We handled the rapper’s engagement and coordinated the talent activation and the content production. The result is a piece that brings together the talent’s world and the universe of the series, built to work for both audiences.