The challenge
The new Magic: The Gathering universe dedicated to the Teenage Mutant Ninja Turtles had to be launched on social media with a tone that spoke to people who love playing together. The starting point was a question: what do Magic and the Turtles have in common, besides a universe? Pizza, and time with friends.
The idea
We placed an order and sat down at the table with old friends. The social spot starts there: an evening with friends, a pizza and, to deliver it, a very special pizza boy. The launch of the new universe came into the scene the way a game night does, with no explanations and plenty of pizza.
The result
We led the development of the social spot, starring Favij as the pizza boy, together with Nerd Bori. We handled the creative, content production, talent management and art direction.