The challenge
For the launch of the new season of Pechino Express, the evening had to convey the spirit of the show even before the first episode. The journey, the discovery and the Far East had to be lived by the guests, not just told.
The idea
We turned the launch night into a journey: an immersive setting that, for one evening, took the guests into the atmosphere of the Far East. We handled the concept, design and production of the whole event. The experience of the show came straight into the evening.
The result
The event was attended by 37 talents and 28 influencers, who turned the evening into content for their channels. The story went beyond the walls of the venue and reached an audience far larger than the guest list.
Numbers
65talents and influencers at the event
11.8Mimpressions
10.2Mvideo views
297Kengagements
