The challenge
LEGO wanted people to discover its range of cars right where they look for it and buy it: on retailers’ websites. It needed an experience that could live on many different sites, without adding work for anyone and without losing the brand’s tone.
The idea
We imagined a garage: “Welcome to the LEGO workshop”. When the widget opens you see closed garage boxes, each with its own theme: Iconic Cars, Formula 1, City Heroes, Supercars and My Box. Click on a box and the shutter rolls up to reveal the car and its category. Every vehicle has its own special spot, but they all belong to the same LEGO workshop.
The result
We came up with the concept and developed the application in ReactJS, for desktop and mobile. Retailers add it to their site with a simple HTML snippet, with nothing to install: all it takes is a first setup, such as a custom email address for the “request info” button on products that can’t be bought directly. Product images are managed and optimised to load fast.