The challenge
Money Road is a show built on temptation, and the launch of its second season had to live up to it. Sky and NOW called us for the premiere party: not a party to watch, but a game to play. We tried to resist. Then we said yes.
The idea
We built a live game experience in a jungle set, driven by a virtual prize pot of 300,000 Money that changed in real time: giving in to temptation made it drop, while tests of skill and courage such as the Gold Bar Challenge and Il Prezzo del Coraggio (The Price of Courage) made it go back up. Every choice the guests made really counted. The Grattineria was the final touch: a chill-out area dedicated to scratch cards, plus a branded vending machine with torches, compasses, mosquito spray and personalised T-shirts.
The result
At Moebius in Milan we welcomed over 200 guests, from press to influencers and celebrities, with Fabio Caressa as the narrator of the evening. Three DJ sets accompanied the prize pot all the way to the finale, when a big stage button symbolically relaunched the experiment. We conceived and produced the premiere event of the second season.
