The challenge
Managing and consolidating the social presence of Plaion, a major European company in the production and distribution of video games and audiovisual content. The goal was to bring out the brand’s different souls and build strong, engaged themed communities around the Anime Factory and Midnight Factory labels.
The idea
A strategic, ongoing presence on the social channels, from defining the editorial strategy to creating text, audio and video content. Social media management and community management went hand in hand with targeted advertising campaigns, with communication designed for the different social and web channels and aimed at supporting the visibility of the titles in the catalogue.
The result
A structured, recognisable digital presence, giving a voice to the group’s different labels and fostering loyal communities around their editorial universes. Ongoing work that combined content, audience relations and advertising in support of the products.
