The challenge
Bringing out the identity of Spada Roma, an Italian menswear brand that combines tailoring tradition with contemporary trends. The challenge was to translate the values of elegance, quality and Made in Italy online, building consistent communication able to guide the audience towards purchase.
The idea
An integrated digital strategy combining social media management and copywriting with newsletters and direct email marketing campaigns. Conversion marketing completed the work, with the aim of turning interest in the brand and its collections into purchase opportunities.
The result
A coordinated digital communication ecosystem, in which social media, email marketing and conversion campaigns worked together to tell the brand’s story, keep the dialogue with the audience going and support online sales.
