The challenge
Telling the story of René Caovilla, the Italian luxury Maison that since 1934 has turned shoes into true works of art. The challenge was to bring out the brand’s elegance and artisan tradition with digital communication worthy of its positioning and its distinctive aesthetic.
The idea
Integrated management of the social channels, through social media management and copywriting, to tell the story of the Maison’s collections and creative universe. The work went hand in hand with community management and customer care, as well as performance marketing aimed at supporting conversions.
The result
A digital presence consistent with René Caovilla’s luxury positioning, bringing out the Maison’s identity and connecting brand storytelling, dialogue with the community and conversion goals.
