The challenge
For the release of Alessia Tripaldi’s debut thriller, Rizzoli wanted to catch readers’ attention and spark curiosity about the new title in its Narrativa Italiana series. The challenge was to build a digital campaign that could showcase the book and support its launch.
The idea
We developed a communication strategy on Rizzoli’s digital channels, creating original content designed to intrigue the public and spark interest in the story. The campaign was supported by social advertising, to amplify the title’s visibility during the launch.
The result
An integrated digital campaign that supported the editorial debut of Gli Scomparsi, combining creative content and advertising to bring the new thriller to readers’ attention.
