The challenge
Creating, together with Red Bull, a reference point for the cosplay community during Lucca Comics & Games. The goal was a recognisable space, at the heart of the event, that would become a place for fans to meet and share.
The idea
We helped turn the Baluardo Santa Croce into the Red Bull Cosplay Garage, a hub dedicated to the world of cosplay. We handled the whole brand design process, from the logo to the graphic assets for social media, alongside the production of the event and the organisational logistics. The project was supported by a digital campaign, digital PR and live social content.
The result
The Red Bull Cosplay Garage turned the Baluardo Santa Croce into one of the landmarks of Lucca Comics & Games 2019, creating a physical and digital space dedicated to the cosplay community.
