The challenge
Promoting Jeffery Deaver’s Gli Eletti (The Never Game), translating the novel’s atmosphere and narrative tension into content that could catch readers’ attention on digital channels. The goal was to showcase the title through an engaging video format and targeted distribution.
The idea
We produced a book trailer designed to convey the thriller’s atmosphere and spark the public’s curiosity. Alongside the video we ran a digital media planning strategy, to plan its distribution and reach potentially interested readers.
The result
A publishing promotion project combining video production and media planning, turning the book’s narrative language into digital content designed to increase its visibility.