The challenge
Telling the story of Tissavel’s evolution, a historic company specialising in eco-fur, active since 1895. For Première Vision, the prestigious Paris textile fair, the goal was to showcase more than a century of history while communicating the brand’s transformation and its vision for the future.
The idea
Together with Jack Magma, we conceived and created Evolving Tissavel, a rebranding project that takes shape in a presentation book dedicated to the company’s identity and journey. A visual and narrative account that retraces the brand’s history, from its founding to the present day, focusing on change and future prospects. The project was supported by social content and a launch campaign.
The result
A new brand story, bringing heritage and innovation into dialogue and presenting Tissavel through a forward-looking identity. Evolving Tissavel shaped a new phase for the brand, showcasing its history and its evolution.
