The challenge
Supporting Io Sono Pipo on his growth journey as a creator, defining a strategic positioning that could bring out his identity and make his digital presence ever more recognisable. At the same time, the goal was to strengthen the relationship with his community and develop new collaboration opportunities with brands.
The idea
An integrated path combining influencer strategy and content production, working on the creator’s positioning and on content consistent with his identity. An approach designed to strengthen his digital storytelling, nurture the relationship with his audience and make the most of brand collaborations.
The result
A more structured, recognisable digital identity, with a stronger relationship with the community and new collaboration opportunities with brands.
