The challenge
Giving a recognisable identity to Red Bull Light-Arts, an immersive event that brings together art, light play and technology, turning urban spaces into visual experiences. The challenge was to translate the event’s spectacular, innovative nature into a distinctive, consistent visual language.
The idea
We supported Red Bull in defining the visual concept and developing the identity of Red Bull Light-Arts. Concept design and branding work aimed at creating a visual system able to represent the soul of the event and carry its communication, both in physical spaces and on digital channels.
The result
A visual identity designed to make the event consistent and recognisable, linking the live experience to its digital storytelling and celebrating the meeting of creativity, light and technology.
