The challenge
Supporting Hasbro in the launch of Monopoly Pizza, giving visibility to the new format through an activation able to engage the public and highlight the link with the world of Italian pizza.
The idea
We developed a talent-based activation, selecting creators able to tell the story of the project in an authentic, engaging way. A tour across Italy led to three of the country’s most famous pizza makers, turning each stop into a moment of storytelling and entertainment.
The result
A travelling story that brought together creators, pizza excellence and places, creating experiential content that supported the launch of Monopoly Pizza and amplified its visibility.
