The challenge
Supporting the launch of LOUD, the first Italian collaborative podcasting app, created to make online social life more human through the voice. The challenge was to present a new way of communicating and interacting, building awareness around the platform and engaging a first community even before it reached the app stores.
The idea
We developed the integrated launch communication, from the beta testing phase to the strategic planning of the social channels, handling content production and community management. The project took shape in the creative campaign “Con la tua voce è tutta un’altra storia” (With your voice it’s a whole other story), designed to convey the value of voice communication and take LOUD’s message to the streets of Milan from 27 February 2023. In support, we also handled the performance marketing.
The result
An integrated launch campaign that brought LOUD to the public’s attention, combining digital communication and presence on the ground. From experimenting with beta testers to the street campaign, the project introduced the platform through a distinctive message, putting the voice at the centre as a new tool for connection and social life.
