The challenge
Giving identity and visibility to Guido Lascelta, the first comparison site for long-term car rental offers with a focus on green vehicles. The goal was to build a recognisable brand from scratch and position it on the market through a communication strategy that made a service still little known to the general public simple and immediate.
The idea
We followed the whole brand-building journey, from naming and brand identity to character design and the first launch campaign. The project took shape in the integrated campaign “L’ho chiesto a Guidoooo!” (I asked Guidoooo!), launched on 6 February 2023, for which we produced the creatives and planned the digital and social channels, alongside media buying and performance marketing.
The result
A brand built from scratch, with a recognisable visual identity and language, ready to enter the market with an integrated campaign. The launch shaped Guido Lascelta’s positioning, turning its name and its character into the core of a communication designed to bring people closer to long-term car rental.
