The challenge
Telling the story of Romanengo 1780, the oldest artisan confectioner in Italy, and bringing online a tradition of taste and savoir-faire rooted in the history of Genoa. The goal was to preserve the brand’s elegance and authenticity while building a digital presence able to talk to today’s audience.
The idea
We handled the brand’s digital communication through copywriting, social media management and community management, alongside social customer care and performance marketing. A content strategy designed to tell the Romanengo story, showcasing its artisan tradition, its choice of ingredients and its bond with the seasons.
The result
A digital presence built to carry on the story of an Italian excellence, putting Romanengo’s history and savoir-faire in dialogue with the habits and expectations of the online audience. An integrated effort combining communication, community relations and marketing, with the brand’s distinctive identity at its centre.
