The challenge
Patente Pro had to make itself known from scratch, in a sector where driving schools all look a bit alike. It needed a recognisable identity and a digital presence able to speak to people about to take their driving test. The brand had to be built from the logo to social media.
The idea
We designed Patente Pro’s brand identity, starting from the logo, and carried it onto the website, which we designed and developed. For social media we went straight to the driving school: we shot video content on location, edited it and post-produced it. On top of that came static posts and videos, organised in an editorial plan.
The result
Patente Pro was born with a consistent identity on every channel, from the logo to the website to social media. The content shot on location showed the driving school for what it is, with its people and its spaces. We handled identity, website, video production and social media management.
