The challenge
Supporting the Italian launch of One Piece Film: Red, one of the most awaited anime titles, turning the fanbase’s interest into cinema attendance. The goal was to build awareness around the release and drive conversion, reaching fans ahead of the national release.
The idea
We developed a digital strategy to support the launch, handling content production and advertising campaigns on Meta. The performance activities started about two months before the release, with two goals: to raise awareness of the film and to drive ticket sales for the screenings from 1 December in the more than 300 cinemas involved.
The result
One Piece Film: Red achieved extraordinary results at the box office, becoming the most-watched original-language anime film ever in Italy. A success confirmed by almost €400,000 in takings and over 51,000 viewers in the first two days of screenings, on 7 and 8 November, and by the results of the first weekends of December.
Numbers
