The challenge
Bringing KIA to Milan Games Week 2023 with an activation that could fit into the event and directly engage the gaming audience. The goal was to make the most of the brand’s presence through an interactive experience, carefully handled in every organisational and operational detail.
The idea
We managed KIA’s presence inside the Everyeye stand, setting up the space and coordinating the whole activation. The area was brought to life by live League of Legends gaming sessions, open to the public on registration and run by official moderators. From logistics to production, we followed every step to ensure a smooth, engaging experience.
The result
An activation that put KIA in direct contact with the Milan Games Week gaming community, turning the exhibition space into a meeting point. Coordinating set-up, logistics and live activities made it possible to integrate the brand into the event experience, engaging the public, partners and fans.