The challenge
Every month Star Comics brings new releases, reprints and ongoing series to comic shops and bookshops. On social media, though, you can’t say everything, and not everything in the same way. The publisher’s calendar had to become a story the audience wanted to follow.
The idea
We built an editorial plan over several months, starting from product needs and translating them into social language. New releases had their own space, and next to them there was room for reminders and backlist titles to relaunch. Every release had its moment, without overlapping with the others.
The result
Star Comics’ channels followed a clear rhythm, with product and social media moving in the same direction. New releases and titles to push found room in the same calendar, each with its own weight. We handled the strategy and the editorial plan.