The challenge
Bringing TikTok to Lucca Comics & Games for the first time, the biggest geek event in Europe, with a space that could represent the platform and its creative ecosystem. The goal was to encourage encounters between creators, talents and the public, turning the brand’s presence into an experience to live and share.
The idea
We designed and produced an area entirely dedicated to TikTok, conceived as a content hub and a reference point for the creators at the event. Making the space even livelier was the steady flow of guests from the live spin-off of BSMT, Gianluca Gazzoli’s popular podcast, which helped animate the activation.
The result
A space that became a meeting point for creators, talents and the public, bringing the TikTok universe into the heart of Lucca Comics & Games. An experience that combined content production, entertainment and community, strengthening the platform’s presence at the event.
